Thanks very much for your interest in SafetyTat. We hope that once you learn more about our company, you will help us spread the word about our fun products and the important service they provide. Any media inquiries regarding additional information or interviews with founder Michele Welsh, as well as requests for any SafetyTat imagery for reproduction, should be directed to: CustomerServiceSafetyTat.com

SafetyTat(TM): Now Appearing On A Lost Child Near You

The Tat That Brings Kids Back!(TM)

It's the one nightmare that every parent dreads. While walking with your family through a busy mall, your attention wanders for just a moment. Then when you look back, your heart stops for a moment. Your four year-old has vanished from sight.

Unfortunately for all concerned, this fear is well founded. Current statistics reveal that every day in the U.S., 2,000 children get lost. In fact, 90% of all American families will at one point deal with this traumatic experience. It's no wonder then that today's parents are five times more anxious over the possibility of losing a child than of facing an act of terrorism.

No doubt these concerns were on the mind of Michele Welsh as she and her family entered a crowded amusement park one Labor Day Weekend six months ago. With their three children in tow, all under five, Welsh suddenly was struck by inspiration. Whipping out a ballpoint pen from her purse, she carefully printed her cell phone number on each child's arm. As she recalls, "I explained to each of my kids the importance of staying close to Mommy and Daddy. But I also told them that if they got separated, the number on their arm was the way that another grownup could find us."

Throughout that day, Welsh received numerous compliments from other parents on her brainstorm. And while she had to rewrite the smudged number several times on her kids' arms, the idea as they say, stuck. "I knew I was on to something big," Welsh says.

Enter the "Mompreneur"

Returning to her home in suburban Baltimore, Maryland, Welsh was determined to take her idea to the next step. A true mother of invention, she flew into a flurry of work over the two following months to research her market, create a business plan, design her product, negotiate with printers, and more.

What emerged was the SafetyTatª, a colorful temporary tattoo that is customized on order to show a prominent identifying phone number when applied on a child's hand or arm. "I created SafetyTats specifically for kids who may not be mature enough to communicate their phone number, but know they can seek an adult when lost," notes Welsh.

The tattoos are available in fifteen unique designs (including those created specifically for boys, girls, autistic or nonverbal children, or allergy alerts) and are made of FDA-compliant medical material that is durable but temporary. Welsh notes that SafetyTats cannot be readily peeled or smeared and will last approximately 2-3 days unless removed with baby oil.

"SafetyTat meets all of the criteria that I wanted as a parent," says Welsh. "It's easy to apply, it's easy to read, and it's stylish, not garish. And with its own unique branding, it's easily identifiable."

Word of Mouth Drives Sales

Launched by Welsh in December 2007 the SafetyTat online store (http://www.safetytat.com) offers parents a quick and simple way to select, customize, and purchase an order of SafetyTats. From day one, sales on the site have been steadily building, according to Welsh, through a carefully planned word-of-mouth marketing campaign.

Lacking the funds for a major advertising push, Welsh has turned instead to both traditional and online media to promote the SafetyTat story -- and so far, has been, as she puts it, "successful beyond my wildest dreams." To date, SafetyTat has generated a good deal of coverage in newspapers, magazines -- including a recent feature in Parents Magazine and Scholastic's Parent and Child Magazine -- as well as on TV, including FOX, ABC, NBC and a spot on CNN Headline News with Nancy Grace that featured Welsh as a finalist in Grace's Extraordinary Parent Contest.

Add to this a growing buzz among bloggers on the Web, and Welsh may well be on her way to entrepreneurial success.

While she's already toying with ideas for extending her temporary tattoo concept to other markets, Welsh says she's perfectly happy for the present to keep building her SafetyTat(TM) brand. "I've been getting awesome feedback from everyone who's encountered SafetyTat," she notes. "It's a great feeling to know that I'm helping to keep families connected."